Anthropomorphisation

Today's weather forcast, according to the BBC (I'm not kidding): dull. And that was it. Dull. Warm? Cloudy? Showers? Naw, just dull. No other desciptors.

When did we decide to start employing personality characterisations as the sole forecast the weather? What's next? Today's weather will be irritating with crankiness rolling in from the west tonight?